{"id":3177,"date":"2026-07-22T11:48:13","date_gmt":"2026-07-22T11:48:13","guid":{"rendered":"https:\/\/awos-tex.pl\/?p=3177"},"modified":"2026-07-22T11:48:52","modified_gmt":"2026-07-22T11:48:52","slug":"czy-rynek-second-hand-w-polsce-jest-juz-nasycony","status":"publish","type":"post","link":"https:\/\/awos-tex.pl\/?p=3177","title":{"rendered":"Czy rynek second hand w Polsce jest ju\u017c nasycony?"},"content":{"rendered":"\t\t<div data-elementor-type=\"wp-post\" data-elementor-id=\"3177\" class=\"elementor elementor-3177\">\n\t\t\t\t<div class=\"elementor-element elementor-element-ea34591 e-flex e-con-boxed e-con e-parent\" data-id=\"ea34591\" data-element_type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-34246e2 elementor-widget elementor-widget-text-editor\" data-id=\"34246e2\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<div class=\"root\"><div class=\"grid w-full overflow-hidden print:!h-auto print:overflow-visible print:block\"><div class=\"flex min-h-0 min-w-0 w-full overflow-x-clip relative overflow-y-auto [scrollbar-gutter:stable] print:!overflow-visible\"><div id=\"main-content\" class=\"w-full relative min-w-0 h-full print:!h-auto\" role=\"main\"><div class=\"h-full\" data-testid=\"chat-stale-nav-frame\"><div class=\"h-full\" data-testid=\"chat-stale-nav-inert\"><div class=\"flex flex-1 w-full -mt-[var(--df-header-h,0px)] h-[calc(100%+var(--df-header-h,0px))] overflow-hidden print:!h-auto print:!overflow-visible print:!mt-0\"><div class=\"z-20 draggable-none print:hidden overflow-hidden flex-grow-0 flex-shrink-0 basis-0 h-full pt-[var(--df-header-h,0px)]\" tabindex=\"-1\" aria-hidden=\"false\"><div class=\"flex flex-col h-full\"><div class=\"flex-1 overflow-hidden h-full bg-bg-100\"><div class=\"flex h-full flex-col relative outline-none bg-bg-000\" tabindex=\"-1\"><div class=\"flex-1 min-h-0 bg-bg-000 overflow-auto\"><div class=\"flex h-full flex-col\" data-skill-file-viewer=\"true\"><div class=\"min-h-0 flex-1\"><div class=\"h-full\"><div class=\"relative h-full\"><div class=\"absolute inset-0 overflow-auto scroll-fade-y scroll-fade-size-6\"><div class=\"relative\" data-prose-review-dockey=\"file:|::\/mnt\/user-data\/outputs\/czy-rynek-second-hand-w-polsce-jest-nasycony.md\" data-prose-review-counts=\"0\/0\/0\/0\"><div id=\"wiggle-file-content\" class=\"outline-none focus-visible:shadow-focus mx-auto w-full max-w-3xl leading-[1.65rem] py-4 pl-6 md:py-6 md:pl-11 pr-16\" tabindex=\"0\"><div><div class=\"standard-markdown grid-cols-1 grid [&amp;_&gt;_*]:min-w-0 gap-3 [&amp;_&gt;_*:last-child]:mb-0 print:block print:[&amp;_&gt;_*_+_*]:mt-3 font-claude-response\"><p class=\"font-claude-response-body break-words whitespace-normal\" dir=\"ltr\" data-sourcepos=\"7:1-7:171;212-382\">To pytanie pojawia si\u0119 coraz cz\u0119\u015bciej \u2013 szczeg\u00f3lnie w\u015br\u00f3d os\u00f3b, kt\u00f3re dopiero rozwa\u017caj\u0105 wej\u015bcie w bran\u017c\u0119 <strong>second hand<\/strong>. Odpowied\u017a jest kr\u00f3tsza, ni\u017c mog\u0142oby si\u0119 wydawa\u0107.<\/p><p class=\"font-claude-response-body break-words whitespace-normal\" dir=\"ltr\" data-sourcepos=\"9:1-9:5;384-388\">Nie.<\/p><p class=\"font-claude-response-body break-words whitespace-normal\" dir=\"ltr\" data-sourcepos=\"11:1-11:60;390-449\">Ale warto zrozumie\u0107, dlaczego \u2013 i co to oznacza w praktyce.<\/p><h2 class=\"text-text-100 mt-3 -mb-1 text-[1.125rem] font-bold\" dir=\"ltr\" data-sourcepos=\"13:1-13:31;451-481\">Liczby m\u00f3wi\u0105 same za siebie<\/h2><p class=\"font-claude-response-body break-words whitespace-normal\" dir=\"ltr\" data-sourcepos=\"15:1-15:302;483-784\">Polski rynek odzie\u017cy u\u017cywanej ro\u015bnie w tempie kilkunastu procent rocznie \u2013 znacznie szybciej ni\u017c ca\u0142y sektor odzie\u017cowy. Prognozy wskazuj\u0105, \u017ce do 2029 roku co trzeci kupowany w Polsce element garderoby b\u0119dzie pochodzi\u0142 z drugiej r\u0119ki. To nie jest rynek nasycony \u2013 to rynek, kt\u00f3ry dopiero nabiera tempa.<\/p><h2 class=\"text-text-100 mt-3 -mb-1 text-[1.125rem] font-bold\" dir=\"ltr\" data-sourcepos=\"17:1-17:44;786-829\">Sk\u0105d wi\u0119c bierze si\u0119 poczucie nasycenia?<\/h2><p class=\"font-claude-response-body break-words whitespace-normal\" dir=\"ltr\" data-sourcepos=\"19:1-19:450;831-1280\">Nasycenie odczuwaj\u0105 sklepy, kt\u00f3re nie nad\u0105\u017caj\u0105 za zmieniaj\u0105cymi si\u0119 oczekiwaniami klient\u00f3w. Klient second handu w 2025 roku to zupe\u0142nie inny klient ni\u017c dekad\u0119 temu \u2013 bardziej \u015bwiadomy, bardziej wymagaj\u0105cy i maj\u0105cy znacznie wi\u0119cej mo\u017cliwo\u015bci zakupowych, w\u0142\u0105cznie ze sprzeda\u017c\u0105 online. Sklep, kt\u00f3ry nie ewoluuje razem z rynkiem, faktycznie mo\u017ce odczuwa\u0107 stagnacj\u0119 \u2013 ale to nie jest problem nasycenia rynku, tylko problem dostosowania si\u0119 do jego zmian.<\/p><h2 class=\"text-text-100 mt-3 -mb-1 text-[1.125rem] font-bold\" dir=\"ltr\" data-sourcepos=\"21:1-21:45;1282-1326\">Gdzie jest jeszcze przestrze\u0144 do rozwoju?<\/h2><ul class=\"[li_&amp;]:mb-0 [li_&amp;]:mt-1 [li_&amp;]:gap-1 [&amp;:not(:last-child)_ul]:pb-1 [&amp;:not(:last-child)_ol]:pb-1 list-disc flex flex-col gap-1 pl-8 mb-3 print:block print:space-y-1\" dir=\"ltr\" data-sourcepos=\"23:1-25:98;1328-1621\"><li class=\"font-claude-response-body whitespace-normal break-words pl-2\" data-sourcepos=\"23:1-23:97;1328-1424\">Mniejsze miasta i miejscowo\u015bci, gdzie konkurencja wci\u0105\u017c jest niewielka lub nie istnieje wcale.<\/li><li class=\"font-claude-response-body whitespace-normal break-words pl-2\" data-sourcepos=\"24:1-24:99;1425-1523\">Sprzeda\u017c online, kt\u00f3ra w Polsce wci\u0105\u017c ma ogromny potencja\u0142 wzrostu w segmencie odzie\u017cy u\u017cywanej.<\/li><li class=\"font-claude-response-body whitespace-normal break-words pl-2\" data-sourcepos=\"25:1-25:98;1524-1621\">Biznesy budowane na lojalno\u015bci i relacji z klientem, a nie tylko na cenie i dost\u0119pno\u015bci towaru.<\/li><\/ul><h2 class=\"text-text-100 mt-3 -mb-1 text-[1.125rem] font-bold\" dir=\"ltr\" data-sourcepos=\"27:1-27:55;1623-1677\">Co naprawd\u0119 decyduje o sukcesie sklepu second hand?<\/h2><p class=\"font-claude-response-body break-words whitespace-normal\" dir=\"ltr\" data-sourcepos=\"29:1-29:238;1679-1916\">Nie brak konkurencji, a jako\u015b\u0107 prowadzenia biznesu. Rynek nie jest nasycony, ale jest bardziej wymagaj\u0105cy ni\u017c kiedykolwiek. Wygrywa ten, kto ma dobry towar, regularn\u0105 rotacj\u0119 i potrafi dotrze\u0107 do swoich klient\u00f3w tam, gdzie sp\u0119dzaj\u0105 czas.<\/p><p class=\"font-claude-response-body break-words whitespace-normal\" dir=\"ltr\" data-sourcepos=\"31:1-31:84;1918-2001\"><strong>A Wy \u2013 czujecie presj\u0119 konkurencji w swoim rejonie?<\/strong> Dajcie zna\u0107 w komentarzach!<\/p><hr class=\"border-border-200 border-t-0.5 my-3 mx-1.5\" \/><p class=\"font-claude-response-body break-words whitespace-normal\" dir=\"ltr\" data-sourcepos=\"35:1-35:111;2008-2118\"><em>Ch\u0119tnie doradzimy w doborze towaru i strategii na start \u2013 na podstawie wieloletniego do\u015bwiadczenia w bran\u017cy.<\/em><\/p><p class=\"font-claude-response-body break-words whitespace-normal\" dir=\"ltr\" data-sourcepos=\"37:1-39:46;2120-2224\">\ud83d\udcde 698 192 060 \ud83d\udccd AWOS-TEX | Rzemie\u015blnicza 1B, 63-100 \u015arem \ud83c\udf10 <a class=\"underline underline underline-offset-2 decoration-1 decoration-current\/40 hover:decoration-current focus:decoration-current\" href=\"https:\/\/www.awos-tex.pl\">www.awos-tex.pl<\/a><\/p><p class=\"font-claude-response-body break-words whitespace-normal\" dir=\"ltr\" data-sourcepos=\"41:1-41:167;2226-2392\"><strong>Tagi:<\/strong> rynek second hand w Polsce, nasycenie rynku, otwarcie sklepu z odzie\u017c\u0105 u\u017cywan\u0105, konkurencja w bran\u017cy second hand, potencja\u0142 rynku odzie\u017cy u\u017cywanej, AWOS-TEX<\/p><\/div><\/div><\/div><div>\u00a0<\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/div><div class=\"contents print:hidden\"><div class=\"flex flex-col relative max-md:absolute max-md:inset-x-0 max-md:top-0 max-md:hidden md:z-0\"><div class=\"md:absolute md:right-0 md:top-0 z-20 max-md:w-fit max-md:self-end max-md:pointer-events-auto flex justify-end shrink-0 min-w-0 pr-3 items-center gap-1 !h-12 transition-opacity duration-150 ease-in-out md:opacity-0 md:pointer-events-none\" data-testid=\"wiggle-controls-actions\">\u00a0<\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/div><div tabindex=\"-1\" role=\"region\" aria-label=\"Notifications (F8)\">\u00a0<\/div>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"<p>To pytanie pojawia si\u0119 coraz cz\u0119\u015bciej \u2013 szczeg\u00f3lnie w\u015br\u00f3d os\u00f3b, kt\u00f3re dopiero rozwa\u017caj\u0105 wej\u015bcie w bran\u017c\u0119 second hand. Odpowied\u017a jest [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":3178,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"site-sidebar-layout":"default","site-content-layout":"","ast-site-content-layout":"default","site-content-style":"default","site-sidebar-style":"default","ast-global-header-display":"","ast-banner-title-visibility":"","ast-main-header-display":"","ast-hfb-above-header-display":"","ast-hfb-below-header-display":"","ast-hfb-mobile-header-display":"","site-post-title":"","ast-breadcrumbs-content":"","ast-featured-img":"","footer-sml-layout":"","theme-transparent-header-meta":"","adv-header-id-meta":"","stick-header-meta":"","header-above-stick-meta":"","header-main-stick-meta":"","header-below-stick-meta":"","astra-migrate-meta-layouts":"set","ast-page-background-enabled":"default","ast-page-background-meta":{"desktop":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"ast-content-background-meta":{"desktop":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"footnotes":""},"categories":[1],"tags":[],"class_list":["post-3177","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-uncategorized"],"_links":{"self":[{"href":"https:\/\/awos-tex.pl\/index.php?rest_route=\/wp\/v2\/posts\/3177","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/awos-tex.pl\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/awos-tex.pl\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/awos-tex.pl\/index.php?rest_route=\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/awos-tex.pl\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=3177"}],"version-history":[{"count":5,"href":"https:\/\/awos-tex.pl\/index.php?rest_route=\/wp\/v2\/posts\/3177\/revisions"}],"predecessor-version":[{"id":3183,"href":"https:\/\/awos-tex.pl\/index.php?rest_route=\/wp\/v2\/posts\/3177\/revisions\/3183"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/awos-tex.pl\/index.php?rest_route=\/wp\/v2\/media\/3178"}],"wp:attachment":[{"href":"https:\/\/awos-tex.pl\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=3177"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/awos-tex.pl\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=3177"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/awos-tex.pl\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=3177"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}