{"id":3171,"date":"2026-07-22T11:46:50","date_gmt":"2026-07-22T11:46:50","guid":{"rendered":"https:\/\/awos-tex.pl\/?p=3171"},"modified":"2026-07-22T11:47:17","modified_gmt":"2026-07-22T11:47:17","slug":"jak-zmienil-sie-klient-second-handu-w-ostatnich-10-latach","status":"publish","type":"post","link":"https:\/\/awos-tex.pl\/?p=3171","title":{"rendered":"Jak zmieni\u0142 si\u0119 klient second handu w ostatnich 10 latach?"},"content":{"rendered":"\t\t<div data-elementor-type=\"wp-post\" data-elementor-id=\"3171\" class=\"elementor elementor-3171\">\n\t\t\t\t<div class=\"elementor-element elementor-element-3faca50 e-flex e-con-boxed e-con e-parent\" data-id=\"3faca50\" data-element_type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-7b81a16 elementor-widget elementor-widget-text-editor\" data-id=\"7b81a16\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<div class=\"root\"><div class=\"grid w-full overflow-hidden print:!h-auto print:overflow-visible print:block\"><div class=\"flex min-h-0 min-w-0 w-full overflow-x-clip relative overflow-y-auto [scrollbar-gutter:stable] print:!overflow-visible\"><div id=\"main-content\" class=\"w-full relative min-w-0 h-full print:!h-auto\" role=\"main\"><div class=\"h-full\" data-testid=\"chat-stale-nav-frame\"><div class=\"h-full\" data-testid=\"chat-stale-nav-inert\"><div class=\"flex flex-1 w-full -mt-[var(--df-header-h,0px)] h-[calc(100%+var(--df-header-h,0px))] overflow-hidden print:!h-auto print:!overflow-visible print:!mt-0\"><div class=\"z-20 draggable-none print:hidden overflow-hidden flex-grow-0 flex-shrink-0 basis-0 h-full pt-[var(--df-header-h,0px)]\" tabindex=\"-1\" aria-hidden=\"false\"><div class=\"flex flex-col h-full\"><div class=\"flex-1 overflow-hidden h-full bg-bg-100\"><div class=\"flex h-full flex-col relative outline-none bg-bg-000\" tabindex=\"-1\"><div class=\"flex-1 min-h-0 bg-bg-000 overflow-auto\"><div class=\"flex h-full flex-col\" data-skill-file-viewer=\"true\"><div class=\"min-h-0 flex-1\"><div class=\"h-full\"><div class=\"relative h-full\"><div class=\"absolute inset-0 overflow-auto scroll-fade-y scroll-fade-size-6\"><div class=\"relative\" data-prose-review-dockey=\"file:|::\/mnt\/user-data\/outputs\/jak-zmienil-sie-klient-second-handu-w-10-lat.md\" data-prose-review-counts=\"0\/0\/0\/0\"><div id=\"wiggle-file-content\" class=\"outline-none focus-visible:shadow-focus mx-auto w-full max-w-3xl leading-[1.65rem] py-4 pl-6 md:py-6 md:pl-11 pr-16\" tabindex=\"0\"><div><div class=\"standard-markdown grid-cols-1 grid [&amp;_&gt;_*]:min-w-0 gap-3 [&amp;_&gt;_*:last-child]:mb-0 print:block print:[&amp;_&gt;_*_+_*]:mt-3 font-claude-response\"><p class=\"font-claude-response-body break-words whitespace-normal\" dir=\"ltr\" data-sourcepos=\"7:1-7:229;237-465\">Jeszcze dekad\u0119 temu <strong>second hand<\/strong> kojarzy\u0142 si\u0119 przede wszystkim z konieczno\u015bci\u0105 \u2013 miejscem, do kt\u00f3rego sz\u0142o si\u0119 wtedy, gdy bud\u017cet nie pozwala\u0142 na zakupy w regularnym sklepie. Dzi\u015b to zupe\u0142nie inny \u015bwiat i zupe\u0142nie inny klient.<\/p><h2 class=\"text-text-100 mt-3 -mb-1 text-[1.125rem] font-bold\" dir=\"ltr\" data-sourcepos=\"9:1-9:22;467-488\">Od wstydu do stylu<\/h2><p class=\"font-claude-response-body break-words whitespace-normal\" dir=\"ltr\" data-sourcepos=\"11:1-11:300;490-789\">To najbardziej fundamentalna zmiana ostatniej dekady. Zakup w second handzie przesta\u0142 by\u0107 czym\u015b, o czym si\u0119 nie m\u00f3wi \u2013 sta\u0142 si\u0119 wyborem, kt\u00f3rym si\u0119 chwali. Media spo\u0142eczno\u015bciowe, influencerzy i rosn\u0105ca \u015bwiadomo\u015b\u0107 ekologiczna sprawi\u0142y, \u017ce odzie\u017c u\u017cywana to dzi\u015b element to\u017csamo\u015bci, a nie konieczno\u015b\u0107.<\/p><h2 class=\"text-text-100 mt-3 -mb-1 text-[1.125rem] font-bold\" dir=\"ltr\" data-sourcepos=\"13:1-13:37;791-827\">Kto dzi\u015b kupuje w second handzie?<\/h2><p class=\"font-claude-response-body break-words whitespace-normal\" dir=\"ltr\" data-sourcepos=\"15:1-15:321;829-1149\">Profil klienta zmieni\u0142 si\u0119 radykalnie. Jeszcze 10 lat temu dominowa\u0142y osoby starsze i rodziny z ograniczonym bud\u017cetem. Dzi\u015b najwi\u0119ksz\u0105 grup\u0119 stanowi\u0105 osoby mi\u0119dzy 25 a 44 rokiem \u017cycia, z wy\u017cszym wykszta\u0142ceniem i \u015brednimi lub ponadprzeci\u0119tnymi dochodami. Kupuj\u0105 u\u017cywan\u0105 odzie\u017c nie dlatego, \u017ce musz\u0105, ale dlatego, \u017ce chc\u0105.<\/p><h2 class=\"text-text-100 mt-3 -mb-1 text-[1.125rem] font-bold\" dir=\"ltr\" data-sourcepos=\"17:1-17:36;1151-1186\">Ekologia jako motywacja zakupowa<\/h2><p class=\"font-claude-response-body break-words whitespace-normal\" dir=\"ltr\" data-sourcepos=\"19:1-19:266;1188-1453\">Dekad\u0119 temu nikt nie kupowa\u0142 w second handzie &#8220;dla planety&#8221;. Dzi\u015b dla znacz\u0105cej cz\u0119\u015bci klient\u00f3w \u2013 szczeg\u00f3lnie m\u0142odszych \u2013 aspekt ekologiczny jest r\u00f3wnie wa\u017cny jak cena. To zmiana, kt\u00f3ra ca\u0142kowicie przebudowa\u0142a spos\u00f3b, w jaki sklepy powinny komunikowa\u0107 swoj\u0105 ofert\u0119.<\/p><h2 class=\"text-text-100 mt-3 -mb-1 text-[1.125rem] font-bold\" dir=\"ltr\" data-sourcepos=\"21:1-21:47;1455-1501\">Klient online zamiast klienta stacjonarnego<\/h2><p class=\"font-claude-response-body break-words whitespace-normal\" dir=\"ltr\" data-sourcepos=\"23:1-23:318;1503-1820\">10 lat temu klient second handu po prostu przychodzi\u0142 do sklepu. Dzi\u015b cz\u0119sto najpierw \u015bledzi sklep w social mediach, ogl\u0105da live, zamawia przez Vinted \u2013 i dopiero potem przekracza pr\u00f3g sklepu stacjonarnego, je\u015bli w og\u00f3le to robi. Sklep bez obecno\u015bci online to dla nowego klienta sklep, kt\u00f3ry praktycznie nie istnieje.<\/p><h2 class=\"text-text-100 mt-3 -mb-1 text-[1.125rem] font-bold\" dir=\"ltr\" data-sourcepos=\"25:1-25:33;1822-1854\">Wy\u017csze oczekiwania jako\u015bciowe<\/h2><p class=\"font-claude-response-body break-words whitespace-normal\" dir=\"ltr\" data-sourcepos=\"27:1-27:271;1856-2126\">Klient, kt\u00f3ry dekad\u0119 temu cieszy\u0142 si\u0119 z ka\u017cdego znaleziska, dzi\u015b oczekuje okre\u015blonego standardu \u2013 czystego, estetycznie wyeksponowanego towaru w dobrym stanie. Ekspozycja, o\u015bwietlenie i organizacja sklepu maj\u0105 dzi\u015b znaczenie, kt\u00f3rego 10 lat temu nikt nie bra\u0142 pod uwag\u0119.<\/p><h2 class=\"text-text-100 mt-3 -mb-1 text-[1.125rem] font-bold\" dir=\"ltr\" data-sourcepos=\"29:1-29:31;2128-2158\">Klient, kt\u00f3ry sam sprzedaje<\/h2><p class=\"font-claude-response-body break-words whitespace-normal\" dir=\"ltr\" data-sourcepos=\"31:1-31:220;2160-2379\">Nowy klient second handu to cz\u0119sto jednocze\u015bnie sprzedaj\u0105cy \u2013 na Vinted, Allegro czy OLX. Zna rynek od \u015brodka, wie, ile rzeczy s\u0105 warte, i jest znacznie trudniejszy do przekonania zawy\u017con\u0105 cen\u0105 ni\u017c klient sprzed dekady.<\/p><h2 class=\"text-text-100 mt-3 -mb-1 text-[1.125rem] font-bold\" dir=\"ltr\" data-sourcepos=\"33:1-33:39;2381-2419\">Sklep, kt\u00f3ry si\u0119 dostosowa\u0142, ro\u015bnie<\/h2><p class=\"font-claude-response-body break-words whitespace-normal\" dir=\"ltr\" data-sourcepos=\"35:1-35:162;2421-2582\">Sklep, kt\u00f3ry rozumie t\u0119 zmian\u0119 i dostosowa\u0142 do niej sw\u00f3j asortyment, ekspozycj\u0119 i komunikacj\u0119, ro\u015bnie. Sklep, kt\u00f3ry wci\u0105\u017c dzia\u0142a jak 10 lat temu, stoi w miejscu.<\/p><p class=\"font-claude-response-body break-words whitespace-normal\" dir=\"ltr\" data-sourcepos=\"37:1-37:78;2584-2661\"><strong>A Wy \u2013 czujecie t\u0119 zmian\u0119 w swoich klientach?<\/strong> Dajcie zna\u0107 w komentarzach!<\/p><hr class=\"border-border-200 border-t-0.5 my-3 mx-1.5\" \/><p class=\"font-claude-response-body break-words whitespace-normal\" dir=\"ltr\" data-sourcepos=\"41:1-41:111;2668-2778\"><em>Ch\u0119tnie doradzimy w doborze towaru i strategii na start \u2013 na podstawie wieloletniego do\u015bwiadczenia w bran\u017cy.<\/em><\/p><p class=\"font-claude-response-body break-words whitespace-normal\" dir=\"ltr\" data-sourcepos=\"43:1-45:46;2780-2884\">\ud83d\udcde 698 192 060 \ud83d\udccd AWOS-TEX | Rzemie\u015blnicza 1B, 63-100 \u015arem \ud83c\udf10 <a class=\"underline underline underline-offset-2 decoration-1 decoration-current\/40 hover:decoration-current 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[&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":3172,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"site-sidebar-layout":"default","site-content-layout":"","ast-site-content-layout":"default","site-content-style":"default","site-sidebar-style":"default","ast-global-header-display":"","ast-banner-title-visibility":"","ast-main-header-display":"","ast-hfb-above-header-display":"","ast-hfb-below-header-display":"","ast-hfb-mobile-header-display":"","site-post-title":"","ast-breadcrumbs-content":"","ast-featured-img":"","footer-sml-layout":"","theme-transparent-header-meta":"","adv-header-id-meta":"","stick-header-meta":"","header-above-stick-meta":"","header-main-stick-meta":"","header-below-stick-meta":"","astra-migrate-meta-layouts":"set","ast-page-background-enabled":"default","ast-page-background-meta":{"desktop":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center 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