{"id":3150,"date":"2026-07-22T11:38:51","date_gmt":"2026-07-22T11:38:51","guid":{"rendered":"https:\/\/awos-tex.pl\/?p=3150"},"modified":"2026-07-22T11:39:27","modified_gmt":"2026-07-22T11:39:27","slug":"second-hand-w-2026-roku-dokad-zmierza-branza","status":"publish","type":"post","link":"https:\/\/awos-tex.pl\/?p=3150","title":{"rendered":"Second hand w 2026 roku \u2013 dok\u0105d zmierza bran\u017ca?"},"content":{"rendered":"\t\t<div data-elementor-type=\"wp-post\" data-elementor-id=\"3150\" class=\"elementor elementor-3150\">\n\t\t\t\t<div class=\"elementor-element elementor-element-ab9ee7f e-flex e-con-boxed e-con e-parent\" data-id=\"ab9ee7f\" data-element_type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-7ccc255 elementor-widget elementor-widget-text-editor\" data-id=\"7ccc255\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<div class=\"root\"><div class=\"grid w-full overflow-hidden print:!h-auto print:overflow-visible print:block\"><div class=\"flex min-h-0 min-w-0 w-full overflow-x-clip relative overflow-y-auto [scrollbar-gutter:stable] print:!overflow-visible\"><div id=\"main-content\" class=\"w-full relative min-w-0 h-full print:!h-auto\" role=\"main\"><div class=\"h-full\" data-testid=\"chat-stale-nav-frame\"><div class=\"h-full\" data-testid=\"chat-stale-nav-inert\"><div class=\"flex flex-1 w-full -mt-[var(--df-header-h,0px)] h-[calc(100%+var(--df-header-h,0px))] overflow-hidden print:!h-auto print:!overflow-visible print:!mt-0\"><div class=\"z-20 draggable-none print:hidden overflow-hidden flex-grow-0 flex-shrink-0 basis-0 h-full pt-[var(--df-header-h,0px)]\" tabindex=\"-1\" aria-hidden=\"false\"><div class=\"flex flex-col h-full\"><div class=\"flex-1 overflow-hidden h-full bg-bg-100\"><div class=\"flex h-full flex-col relative outline-none bg-bg-000\" tabindex=\"-1\"><div class=\"flex-1 min-h-0 bg-bg-000 overflow-auto\"><div class=\"flex h-full flex-col\" data-skill-file-viewer=\"true\"><div class=\"min-h-0 flex-1\"><div class=\"h-full\"><div class=\"relative h-full\"><div class=\"absolute inset-0 overflow-auto scroll-fade-y scroll-fade-size-6\"><div class=\"relative\" data-prose-review-dockey=\"file:|::\/mnt\/user-data\/outputs\/second-hand-w-2026-roku-dokad-zmierza-branza.md\" data-prose-review-counts=\"0\/0\/0\/0\"><div id=\"wiggle-file-content\" class=\"outline-none focus-visible:shadow-focus mx-auto w-full max-w-3xl leading-[1.65rem] py-4 pl-6 md:py-6 md:pl-11 pr-16\" tabindex=\"0\"><div><div class=\"standard-markdown grid-cols-1 grid [&amp;_&gt;_*]:min-w-0 gap-3 [&amp;_&gt;_*:last-child]:mb-0 print:block print:[&amp;_&gt;_*_+_*]:mt-3 font-claude-response\"><p class=\"font-claude-response-body break-words whitespace-normal\" dir=\"ltr\" data-sourcepos=\"7:1-7:230;229-458\">Bran\u017ca <strong>second hand<\/strong> nie zwalnia \u2013 wr\u0119cz przeciwnie. Dane z 2026 roku pokazuj\u0105 skal\u0119 zmian, kt\u00f3ra jeszcze kilka lat temu wydawa\u0142aby si\u0119 niemo\u017cliwa. Oto kilka liczb i trend\u00f3w, kt\u00f3re warto zna\u0107, prowadz\u0105c sklep z odzie\u017c\u0105 u\u017cywan\u0105.<\/p><h2 class=\"text-text-100 mt-3 -mb-1 text-[1.125rem] font-bold\" dir=\"ltr\" data-sourcepos=\"9:1-9:38;460-497\">Liczby, kt\u00f3re m\u00f3wi\u0105 same za siebie<\/h2><p class=\"font-claude-response-body break-words whitespace-normal\" dir=\"ltr\" data-sourcepos=\"11:1-11:265;499-763\">Warto\u015b\u0107 polskiego rynku second hand w 2026 roku osi\u0105gn\u0119\u0142a 12,3 miliarda z\u0142otych \u2013 to wzrost o ponad 26% rok do roku. Odzie\u017c u\u017cywana stanowi ju\u017c prawie 15% ca\u0142ego rynku odzie\u017cowego w Polsce. Dla por\u00f3wnania, jeszcze trzy lata temu by\u0142a to niespe\u0142na po\u0142owa tej kwoty.<\/p><p class=\"font-claude-response-body break-words whitespace-normal\" dir=\"ltr\" data-sourcepos=\"13:1-13:162;765-926\">Globalnie segment second hand ro\u015bnie ponad dwukrotnie szybciej ni\u017c ca\u0142y rynek mody, a wed\u0142ug prognoz ThredUp osi\u0105gnie warto\u015b\u0107 393 miliard\u00f3w dolar\u00f3w do 2030 roku.<\/p><h2 class=\"text-text-100 mt-3 -mb-1 text-[1.125rem] font-bold\" dir=\"ltr\" data-sourcepos=\"15:1-15:42;928-969\">Kto kupuje odzie\u017c u\u017cywan\u0105 w 2026 roku?<\/h2><p class=\"font-claude-response-body break-words whitespace-normal\" dir=\"ltr\" data-sourcepos=\"17:1-17:225;971-1195\">58% przedstawicieli pokolenia Z i 55% millenials\u00f3w wskazuje second hand jako pierwszy wyb\u00f3r przy zakupie odzie\u017cy. 41% konsument\u00f3w zaczyna poszukiwania ubra\u0144 w\u0142a\u015bnie od oferty u\u017cywanej, zanim w og\u00f3le spojrzy na nowe produkty.<\/p><h2 class=\"text-text-100 mt-3 -mb-1 text-[1.125rem] font-bold\" dir=\"ltr\" data-sourcepos=\"19:1-19:45;1197-1241\">Co nap\u0119dza wzrost rynku odzie\u017cy u\u017cywanej?<\/h2><p class=\"font-claude-response-body break-words whitespace-normal\" dir=\"ltr\" data-sourcepos=\"21:1-21:240;1243-1482\">Dla przedstawicieli pokolenia Z oraz millenials\u00f3w second hand to dzi\u015b wyb\u00f3r etyczny \u2013 sprzeciw wobec fast fashion i ch\u0119\u0107 ograniczenia \u015bladu w\u0119glowego sprawiaj\u0105, \u017ce odzie\u017c u\u017cywana staje si\u0119 towarem po\u017c\u0105danym, a nie tylko ta\u0144sz\u0105 alternatyw\u0105.<\/p><p class=\"font-claude-response-body break-words whitespace-normal\" dir=\"ltr\" data-sourcepos=\"23:1-23:193;1484-1676\">R\u00f3wnolegle rosn\u0105ce koszty \u017cycia maj\u0105 znaczenie \u2013 72% konsument\u00f3w deklaruje, \u017ce ceny wp\u0142ywaj\u0105 na ich decyzje zakupowe w obszarze odzie\u017cy. Second hand odpowiada na obie te potrzeby jednocze\u015bnie.<\/p><h2 class=\"text-text-100 mt-3 -mb-1 text-[1.125rem] font-bold\" dir=\"ltr\" data-sourcepos=\"25:1-25:37;1678-1714\">Gdzie zmierza bran\u017ca second hand?<\/h2><p class=\"font-claude-response-body break-words whitespace-normal\" dir=\"ltr\" data-sourcepos=\"27:1-27:238;1716-1953\">Nowoczesny second hand musi odej\u015b\u0107 od stereotypowego wizerunku lumpeksu. Sklepy, kt\u00f3re dbaj\u0105 o ekspozycj\u0119 zbli\u017con\u0105 do standard\u00f3w sieci\u00f3wek, z segregacj\u0105 kolorystyczn\u0105 i estetycznymi wieszakami, wyra\u017anie wyr\u00f3\u017cniaj\u0105 si\u0119 na tle konkurencji.<\/p><p class=\"font-claude-response-body break-words whitespace-normal\" dir=\"ltr\" data-sourcepos=\"29:1-29:234;1955-2188\">W 2026 roku kontynuowany jest te\u017c trend rosn\u0105cej popularno\u015bci odzie\u017cy sportowej i funkcjonalnej oraz vintage z lat 90. i wczesnych 2000. Sklepy, kt\u00f3re rozwin\u0105 sprzeda\u017c online i live commerce, b\u0119d\u0105 w uprzywilejowanej pozycji na rynku.<\/p><h2 class=\"text-text-100 mt-3 -mb-1 text-[1.125rem] font-bold\" dir=\"ltr\" data-sourcepos=\"31:1-31:54;2190-2243\">Bran\u017ca ro\u015bnie \u2013 czy Wasz sklep ro\u015bnie razem z ni\u0105?<\/h2><p class=\"font-claude-response-body break-words whitespace-normal\" dir=\"ltr\" data-sourcepos=\"33:1-33:66;2245-2310\">Bran\u017ca ro\u015bnie \u2013 pytanie tylko, czy Wasz sklep ro\u015bnie razem z ni\u0105.<\/p><p class=\"font-claude-response-body break-words whitespace-normal\" dir=\"ltr\" data-sourcepos=\"35:1-35:77;2312-2388\"><strong>A Wy \u2013 czujecie ten wzrost w swoim biznesie?<\/strong> Dajcie zna\u0107 w komentarzach!<\/p><hr class=\"border-border-200 border-t-0.5 my-3 mx-1.5\" \/><p class=\"font-claude-response-body break-words whitespace-normal\" dir=\"ltr\" data-sourcepos=\"39:1-39:111;2395-2505\"><em>Ch\u0119tnie doradzimy w doborze towaru i strategii na start \u2013 na podstawie wieloletniego do\u015bwiadczenia w bran\u017cy.<\/em><\/p><p class=\"font-claude-response-body break-words whitespace-normal\" dir=\"ltr\" data-sourcepos=\"41:1-43:46;2507-2611\">\ud83d\udcde 698 192 060 \ud83d\udccd AWOS-TEX | Rzemie\u015blnicza 1B, 63-100 \u015arem \ud83c\udf10 <a class=\"underline underline underline-offset-2 decoration-1 decoration-current\/40 hover:decoration-current focus:decoration-current\" href=\"https:\/\/www.awos-tex.pl\">www.awos-tex.pl<\/a><\/p><p class=\"font-claude-response-body break-words whitespace-normal\" dir=\"ltr\" data-sourcepos=\"45:1-45:128;2613-2740\"><strong>Tagi:<\/strong> second hand 2026, rynek odzie\u017cy u\u017cywanej, trendy second hand, re-commerce Polska, ThredUp, bran\u017ca odzie\u017cowa, AWOS-TEX<\/p><p class=\"font-claude-response-body break-words whitespace-normal\" dir=\"ltr\" data-sourcepos=\"47:1-47:12;2742-2753\"><strong>\u0179r\u00f3d\u0142a:<\/strong><\/p><ul class=\"[li_&amp;]:mb-0 [li_&amp;]:mt-1 [li_&amp;]:gap-1 [&amp;:not(:last-child)_ul]:pb-1 [&amp;:not(:last-child)_ol]:pb-1 list-disc flex flex-col gap-1 pl-8 mb-3 print:block print:space-y-1\" dir=\"ltr\" data-sourcepos=\"48:1-53:60;2754-3208\"><li class=\"font-claude-response-body whitespace-normal break-words pl-2\" data-sourcepos=\"48:1-48:92;2754-2845\">ThredUp \u201e2026 Resale Report&#8221; \u2013 globalna warto\u015b\u0107 rynku second hand i prognozy do 2030 roku<\/li><li class=\"font-claude-response-body whitespace-normal break-words pl-2\" data-sourcepos=\"49:1-49:74;2846-2919\">fashionbiznes.pl \u2013 dynamika wzrostu segmentu odzie\u017cy u\u017cywanej 2025\u20132026<\/li><li class=\"font-claude-response-body whitespace-normal break-words pl-2\" data-sourcepos=\"50:1-50:69;2920-2988\">marszalstudio.pl \u2013 warto\u015b\u0107 polskiego rynku second hand w 2026 roku<\/li><li class=\"font-claude-response-body whitespace-normal break-words pl-2\" data-sourcepos=\"51:1-51:87;2989-3075\">gospodarkapodkarpacka.pl \u2013 trendy i perspektywy rynku odzie\u017cy u\u017cywanej w Polsce 2026<\/li><li class=\"font-claude-response-body whitespace-normal break-words pl-2\" data-sourcepos=\"52:1-52:73;3076-3148\">secondhandy.com.pl \u2013 stan bran\u017cy second hand w Polsce, dane i prognozy<\/li><li class=\"font-claude-response-body whitespace-normal break-words pl-2\" data-sourcepos=\"53:1-53:60;3149-3208\">textiltrade.eu \u2013 trendy w sprzeda\u017cy odzie\u017cy u\u017cywanej 2026<\/li><\/ul><\/div><\/div><\/div><div>\u00a0<\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/div><div class=\"contents print:hidden\"><div class=\"flex flex-col relative max-md:absolute max-md:inset-x-0 max-md:top-0 max-md:hidden md:z-0\"><div class=\"md:absolute md:right-0 md:top-0 z-20 max-md:w-fit max-md:self-end max-md:pointer-events-auto flex justify-end shrink-0 min-w-0 pr-3 items-center gap-1 !h-12 transition-opacity duration-150 ease-in-out md:opacity-0 md:pointer-events-none\" data-testid=\"wiggle-controls-actions\">\u00a0<\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/div><div tabindex=\"-1\" role=\"region\" aria-label=\"Notifications (F8)\">\u00a0<\/div>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"<p>Bran\u017ca second hand nie zwalnia \u2013 wr\u0119cz przeciwnie. Dane z 2026 roku pokazuj\u0105 skal\u0119 zmian, kt\u00f3ra jeszcze kilka lat temu [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":3151,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"site-sidebar-layout":"default","site-content-layout":"","ast-site-content-layout":"default","site-content-style":"default","site-sidebar-style":"default","ast-global-header-display":"","ast-banner-title-visibility":"","ast-main-header-display":"","ast-hfb-above-header-display":"","ast-hfb-below-header-display":"","ast-hfb-mobile-header-display":"","site-post-title":"","ast-breadcrumbs-content":"","ast-featured-img":"","footer-sml-layout":"","theme-transparent-header-meta":"","adv-header-id-meta":"","stick-header-meta":"","header-above-stick-meta":"","header-main-stick-meta":"","header-below-stick-meta":"","astra-migrate-meta-layouts":"set","ast-page-background-enabled":"default","ast-page-background-meta":{"desktop":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"ast-content-background-meta":{"desktop":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"footnotes":""},"categories":[1],"tags":[],"class_list":["post-3150","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-uncategorized"],"_links":{"self":[{"href":"https:\/\/awos-tex.pl\/index.php?rest_route=\/wp\/v2\/posts\/3150","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/awos-tex.pl\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/awos-tex.pl\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/awos-tex.pl\/index.php?rest_route=\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/awos-tex.pl\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=3150"}],"version-history":[{"count":5,"href":"https:\/\/awos-tex.pl\/index.php?rest_route=\/wp\/v2\/posts\/3150\/revisions"}],"predecessor-version":[{"id":3156,"href":"https:\/\/awos-tex.pl\/index.php?rest_route=\/wp\/v2\/posts\/3150\/revisions\/3156"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/awos-tex.pl\/index.php?rest_route=\/wp\/v2\/media\/3151"}],"wp:attachment":[{"href":"https:\/\/awos-tex.pl\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=3150"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/awos-tex.pl\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=3150"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/awos-tex.pl\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=3150"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}