{"id":2992,"date":"2026-07-13T15:19:30","date_gmt":"2026-07-13T15:19:30","guid":{"rendered":"https:\/\/awos-tex.pl\/?p=2992"},"modified":"2026-07-13T15:20:34","modified_gmt":"2026-07-13T15:20:34","slug":"jak-wyglada-rynek-odziezy-uzywanej-w-europie-liczby-ktore-zaskakuja","status":"publish","type":"post","link":"https:\/\/awos-tex.pl\/?p=2992","title":{"rendered":"Jak wygl\u0105da rynek odzie\u017cy u\u017cywanej w Europie \u2013 liczby, kt\u00f3re zaskakuj\u0105"},"content":{"rendered":"\t\t<div data-elementor-type=\"wp-post\" data-elementor-id=\"2992\" class=\"elementor elementor-2992\">\n\t\t\t\t<div class=\"elementor-element elementor-element-ba5f757 e-flex e-con-boxed e-con e-parent\" data-id=\"ba5f757\" data-element_type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-5edb3e5 elementor-widget elementor-widget-text-editor\" data-id=\"5edb3e5\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p data-sourcepos=\"3:1-3:180;62-241\">Sprawd\u017a najnowsze dane o rynku odzie\u017cy u\u017cywanej w Polsce i Europie \u2013 dynamika wzrostu, profil kupuj\u0105cego i prognozy dla bran\u017cy second hand na najbli\u017csze lata.<\/p><hr \/><p data-sourcepos=\"7:1-7:221;248-468\">Bran\u017ca <strong>second hand<\/strong> od lat ro\u015bnie, ale skala tego wzrostu wci\u0105\u017c zaskakuje \u2013 nawet osoby, kt\u00f3re s\u0105 w niej na co dzie\u0144. Oto kilka liczb, kt\u00f3re warto zna\u0107, je\u015bli prowadzisz lub planujesz otworzy\u0107 sklep z odzie\u017c\u0105 u\u017cywan\u0105.<\/p><h2 data-sourcepos=\"9:1-9:72;470-541\">Globalny rynek second hand ro\u015bnie szybciej ni\u017c ca\u0142a bran\u017ca odzie\u017cowa<\/h2><p data-sourcepos=\"11:1-11:213;543-755\">Globalny rynek odzie\u017cy u\u017cywanej w 2025 roku by\u0142 wart 257 miliard\u00f3w dolar\u00f3w, a wed\u0142ug prognoz ThredUp do 2030 roku ma osi\u0105gn\u0105\u0107 a\u017c 393 miliardy dolar\u00f3w. To wzrost ponad dwukrotnie szybszy ni\u017c ca\u0142y sektor odzie\u017cowy.<\/p><h2 data-sourcepos=\"13:1-13:44;757-800\">Polski rynek odzie\u017cy u\u017cywanej w liczbach<\/h2><p data-sourcepos=\"15:1-15:50;802-851\">W Polsce dynamika wzrostu jest r\u00f3wnie imponuj\u0105ca:<\/p><ul data-sourcepos=\"17:1-19:185;853-1348\"><li data-sourcepos=\"17:1-17:147;853-999\">polski rynek odzie\u017cy u\u017cywanej notowa\u0142 wzrosty rz\u0119du ponad 30% rok do roku, a warto\u015b\u0107 sprzeda\u017cy w 2024 roku zbli\u017cy\u0142a si\u0119 do 9,5 miliarda z\u0142otych,<\/li><li data-sourcepos=\"18:1-18:164;1000-1163\">rynek re-commerce w Polsce r\u00f3s\u0142 o 15% w 2024 roku \u2013 cztery razy szybciej ni\u017c tradycyjny handel stacjonarny i jedena\u015bcie razy szybciej ni\u017c sprzeda\u017c nowej odzie\u017cy,<\/li><li data-sourcepos=\"19:1-19:185;1164-1348\">ju\u017c w 2029 roku co trzeci kupowany w Polsce element garderoby ma pochodzi\u0107 z drugiej r\u0119ki, a warto\u015b\u0107 polskiego rynku online odzie\u017cy u\u017cywanej ma si\u0119 podwoi\u0107 do ponad 3 miliard\u00f3w euro.<\/li><\/ul><h2 data-sourcepos=\"21:1-21:30;1350-1379\">Kto kupuje odzie\u017c u\u017cywan\u0105?<\/h2><p data-sourcepos=\"23:1-23:311;1381-1691\">Co ciekawe, to osoby z wysokimi dochodami najcz\u0119\u015bciej si\u0119gaj\u0105 po ubrania z drugiej r\u0119ki \u2013 a\u017c 38% z nich wybiera ten spos\u00f3b zakup\u00f3w. Kobiety dominuj\u0105 w tym segmencie, stanowi\u0105c 70,3% wszystkich konsument\u00f3w odzie\u017cy used, a najwi\u0119cej zwolennik\u00f3w tego trendu znajduje si\u0119 w grupach wiekowych 25\u201334 oraz 35\u201344 lata.<\/p><h2 data-sourcepos=\"25:1-25:53;1693-1745\">Sk\u0105d pochodzi towar na polskim rynku second hand?<\/h2><p data-sourcepos=\"27:1-27:226;1747-1972\">A\u017c 80% towaru na polskim rynku odzie\u017cy u\u017cywanej pochodzi z Wielkiej Brytanii, Niemiec i Skandynawii. To jeden z powod\u00f3w, dla kt\u00f3rych jako\u015b\u0107 \u017ar\u00f3d\u0142a importu ma tak du\u017ce znaczenie dla jako\u015bci asortymentu trafiaj\u0105cego do sklep\u00f3w.<\/p><h2 data-sourcepos=\"29:1-29:41;1974-2014\">Co nap\u0119dza wzrost bran\u017cy second hand?<\/h2><p data-sourcepos=\"31:1-31:227;2016-2242\">Wzrost popularno\u015bci odzie\u017cy u\u017cywanej to nie tylko kwestia ceny \u2013 niemal 70% Polak\u00f3w deklaruje zakup odzie\u017cy z drugiej r\u0119ki, a dla pokolenia Z i millenials\u00f3w second hand to coraz cz\u0119\u015bciej wyb\u00f3r etyczny, a nie tylko ekonomiczny.<\/p><h2 data-sourcepos=\"33:1-33:66;2244-2309\">Rynek ro\u015bnie \u2013 pytanie brzmi, jak dzia\u0142a\u0107 w nim najskuteczniej<\/h2><p data-sourcepos=\"35:1-35:191;2311-2501\">Rynek, na kt\u00f3rym dzia\u0142acie, ro\u015bnie w tempie, kt\u00f3rego nie notuje praktycznie \u017cadna inna bran\u017ca detaliczna. Pytanie nie brzmi ju\u017c &#8220;czy warto wchodzi\u0107 w second hand&#8221;, ale &#8220;jak robi\u0107 to dobrze&#8221;.<\/p><p data-sourcepos=\"37:1-37:76;2503-2578\"><strong>A Wy \u2013 czujecie ten wzrost w swoim sklepie?<\/strong> Dajcie zna\u0107 w komentarzach!<\/p><hr \/><p data-sourcepos=\"43:1-43:137;2697-2833\">\u00a0<\/p><p data-sourcepos=\"41:1-41:111;2585-2695\"><em>Ch\u0119tnie doradzimy w doborze towaru i strategii na start \u2013 na podstawie wieloletniego do\u015bwiadczenia w bran\u017cy.<\/em><\/p><p data-sourcepos=\"41:1-41:111;2585-2695\"><em>\u00a0<\/em><\/p><div dir=\"auto\">\u0179r\u00f3d\u0142a:<\/div><div dir=\"auto\">ThredUp Resale Report 2025 \u2013 warto\u015b\u0107 globalnego rynku second hand<\/div><div dir=\"auto\">OC&amp;C Strategy Consultants \u2013 dynamika wzrostu polskiego rynku odzie\u017cy u\u017cywanej<\/div><div dir=\"auto\"><span class=\"html-span xdj266r x14z9mp xat24cr x1lziwak xexx8yu xyri2b x18d9i69 x1c1uobl x1hl2dhg x16tdsg8 x1vvkbs\"><a class=\"x1i10hfl xjbqb8w x1ejq31n x18oe1m7 x1sy0etr xstzfhl x972fbf x10w94by x1qhh985 x14e42zd x9f619 x1ypdohk xt0psk2 x3ct3a4 xdj266r x14z9mp xat24cr x1lziwak xexx8yu xyri2b x18d9i69 x1c1uobl x16tdsg8 x1hl2dhg xggy1nq x1a2a7pz xkrqix3 x1sur9pj x1fey0fg x1s688f\" tabindex=\"0\" role=\"link\" href=\"http:\/\/gospodarkapodkarpacka.pl\/?fbclid=IwZXh0bgNhZW0CMTAAYnJpZBExRUFwSGYwd2lpUGFmeWF3THNydGMGYXBwX2lkEDIyMjAzOTE3ODgyMDA4OTIAAR5zTs1OBUYgkn6uoLhcHhY653n1awI56VhitpJ4yXa3PvTScdaKryINuyaaUw_aem_GL9_iO4Swwxa8QwIEp6e0A\" target=\"_blank\" rel=\"nofollow noopener noreferrer\">gospodarkaPodkarpacka.pl<\/a><\/span> \u2013 warto\u015b\u0107 polskiego rynku odzie\u017cy u\u017cywanej 2024<\/div><div dir=\"auto\"><span class=\"html-span xdj266r x14z9mp xat24cr x1lziwak xexx8yu xyri2b x18d9i69 x1c1uobl x1hl2dhg x16tdsg8 x1vvkbs\"><a class=\"x1i10hfl xjbqb8w x1ejq31n x18oe1m7 x1sy0etr xstzfhl x972fbf x10w94by x1qhh985 x14e42zd x9f619 x1ypdohk xt0psk2 x3ct3a4 xdj266r x14z9mp xat24cr x1lziwak xexx8yu xyri2b x18d9i69 x1c1uobl x16tdsg8 x1hl2dhg xggy1nq x1a2a7pz xkrqix3 x1sur9pj x1fey0fg x1s688f\" tabindex=\"0\" role=\"link\" href=\"https:\/\/l.facebook.com\/l.php?u=https%3A%2F%2Fsecondhandy.com.pl%2F%3Ffbclid%3DIwZXh0bgNhZW0CMTAAYnJpZBExRUFwSGYwd2lpUGFmeWF3THNydGMGYXBwX2lkEDIyMjAzOTE3ODgyMDA4OTIAAR5jJixpmU2rLARJpCl5qlFK1NCIS3Oyuqq7E1yqgNWiJmceTkU3sj7KyXja1g_aem_xGkcU0W6VV7dDdyadUjSTA&amp;h=AUBC5MXpCugQZgnoQWmj9yGuhdRKJPRo2CByL5dFvDWqNqjzCD2626Wggooa9jNT5vDT3JzreouhwVHOQ2MwGvAE-_KxsYPZtgyvfwxR0td3nRK5IANc4oPg8Lr81IuTLerZw0SdTXSDcYFl&amp;__tn__=-UK-R&amp;c[0]=AUDmFd4C0r4CoI521AV4ZOtTpP0s1qEuZhwmtH79qv5JgREr09ri7J2S3CwRx5eGW9DIoXOIQCJ_fVO07qafjtLX2JJtMG4jmFMHHt37eDFJBPzll31KcUcVSqxDAYeEXMb-hiE4J1yIqBdj7MtEh4GjSJMl1bPN_QOoBQH-SAlWdJKgva6SoRlFHncCwl4YiPrtrumfl-mUsmImmCyMn0k-uQ\" target=\"_blank\" rel=\"nofollow noopener noreferrer\">secondhandy.com.pl<\/a><\/span> \u2013 dane o tempie wzrostu re-commerce w Polsce 2024<\/div><div dir=\"auto\">Rzeczpospolita \/ OC&amp;C Strategy Consultants \u2013 prognozy rynku online odzie\u017cy u\u017cywanej do 2029<\/div><div dir=\"auto\"><span class=\"html-span xdj266r x14z9mp xat24cr x1lziwak xexx8yu xyri2b x18d9i69 x1c1uobl x1hl2dhg x16tdsg8 x1vvkbs\"><a class=\"x1i10hfl xjbqb8w x1ejq31n x18oe1m7 x1sy0etr xstzfhl x972fbf x10w94by x1qhh985 x14e42zd x9f619 x1ypdohk xt0psk2 x3ct3a4 xdj266r x14z9mp xat24cr x1lziwak xexx8yu xyri2b x18d9i69 x1c1uobl x16tdsg8 x1hl2dhg xggy1nq x1a2a7pz xkrqix3 x1sur9pj x1fey0fg x1s688f\" tabindex=\"0\" role=\"link\" 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data-sourcepos=\"41:1-41:111;2585-2695\"><em>\u00a0<\/em><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"<p>Sprawd\u017a najnowsze dane o rynku odzie\u017cy u\u017cywanej w Polsce i Europie \u2013 dynamika wzrostu, profil kupuj\u0105cego i prognozy dla bran\u017cy [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":2993,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"site-sidebar-layout":"default","site-content-layout":"","ast-site-content-layout":"default","site-content-style":"default","site-sidebar-style":"default","ast-global-header-display":"","ast-banner-title-visibility":"","ast-main-header-display":"","ast-hfb-above-header-display":"","ast-hfb-below-header-display":"","ast-hfb-mobile-header-display":"","site-post-title":"","ast-breadcrumbs-content":"","ast-featured-img":"","footer-sml-layout":"","theme-transparent-header-meta":"","adv-header-id-meta":"","stick-header-meta":"","header-above-stick-meta":"","header-main-stick-meta":"","header-below-stick-meta":"","astra-migrate-meta-layouts":"set","ast-page-background-enabled":"default","ast-page-background-meta":{"desktop":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center 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